Case 2 · Interview preparation for data center engineers · Europe
DataCenterPrep
DataCenterPrep sells interview preparation to engineers going for data center jobs: a question bank, a fundamentals course and career material.
Working with bewsti was a game changer for the launch of our new business.
We needed everything from scratch, and they delivered it flawlessly: our logo, our brand book and a modern, complex online shop, all tied together into one powerful, unmistakable identity.
What we loved most was how much they cared. They took the time to understand our field, our values and the vision we had for our brand, and turned our ideas into a beautiful, cohesive design that feels entirely our own.
Their work ethic is exceptional: sharp attention to detail, crystal-clear communication and an energy that kept us moving without ever rushing the quality. They did more than we asked for, and the result is far better than we expected.
If you’re building a brand and want a partner who brings the same passion to your project as you do, look no further than bewsti.
At a glance
69%
The two typefaces every visitor downloads are 69% lighter.
338,452 to 103,908 bytes.
2.53:1
The one color pair that fails readability is named in the brand book, with its number.
2.53:1, named with its number.
What the business does
DataCenterPrep sells interview preparation to engineers going for data center jobs: a question bank, a fundamentals course and career material. The buyers are technical, they are spending their own money, and they check things. That audience decides the whole brief, because a claim that cannot be checked is worse than no claim in front of a reader who will check it.
What was wrong when we started
- Four webfonts shipped as the foundry sent them, with every glyph for every language, on a site that sets Latin and a handful of symbols. The largest face alone was 259,524 bytes of which about a quarter was reachable.
- The brand had a documented palette and no published contrast figures, so the one pairing that fails was written down nowhere and could be reached by anyone following the guidelines.
The numbers
The buyers here are engineers who check things, so every claim on the site had to be one a stranger could check before paying.
2.53:1
DCP Cobalt #1B44D9 set on DCP Navy #071426, the pairing the brand book forbids by name.
68 percent
The reduction across all four faces, 400,956 bytes to 127,776, when the two conditional faces are included.
The logo
- navy
- cobalt
- cobalt on dark
- mist blue
- soft white
The colors, by name and value
- navy #071426
- ink #0B1117
- cobalt #1B44D9
- cobalt hover #173AB8
- cobalt active #133098
- cobalt on dark #3E63F0
- wash #E8ECFB
- mist blue #D8E6FF
- slate #5F6B7A
- steel #7A8594
- soft white #F7F9FC
Eleven values from the written brand book, including the three cobalt interaction states, published together because the book forbids one pairing of them by name and the ratio is printed beside it.
What we decided
Subset every face to the characters the site can set, and keep the untouched originals in the repository beside them.
Why
A subset you cannot reverse is a subset nobody will re-run. _fonts-original/ is committed so the operation can be redone from source when the character set changes, and the saving can be re-derived by anyone with the repository.
Rejected: a font CDN, which would have moved the identity onto a third party domain and made the one thing that carries the brand in every line of copy the one thing not under our control.
Publish the failing pair in the brand book as a hard rule, with its measured ratio.
Why
Cobalt on navy is the pairing a designer reaches for first, and it measures 2.53:1. A rule that names its own failure and prints the number is the only kind anyone follows.
What they own now
- The repository, the deploy and the fulfillment, in one place
- The mark suite in every state, as flat vector
- The palette as a written book with its failing pairing named
Yours, next.
See how your home page reads to a customer.